Yes, in the boardroom. One exciting application of mythic imagination is as a catalyst for strategic business planning, ideation, and marketing. This footage illustrates one of the ways that I use story and imagery to anchor business consulting processes for clients.
Here is a 3 minute video of me telling an Afro-Cuban creation tale to a group of computer executives, followed by short videos of me using the tale as an analogy to create their new startup and to teach lateral thinking strategies. The first video shows me telling the tale that provides imagery for the resource mapping process. I tell a version of the tale as told by storyteller David Gonzales, from his own ancestral roots. This re-telling is gratefully used with David’s permission.
In the video montage below, I follow the tale with a resource mapping session for clients. Using the imagery of the tale, I help Klaus map the resources of his computer consulting startup business. I draw forth Klaus’ passion, strengths, existing assets, strategic alliances, and marketing strategy via the resource map framework. This data is an essential starting place for creating new marketing solutions.
In the following video, I follow a client resource mapping activity with a marketing strategy session. I teach a lateral thinking technique called Forced Associations. This strategy helps a client think outside the box to approach marketing from a new vantage point.
Please note that the intention of this edited footage is not to teach the Forced Associations strategy to viewers of this video. Please contact James directly for more information about lateral thinking strategies. Rather, our purpose here is to illustrate how mythic imagination and lateral thinking strategies can be utilized to accomplish strategic business goals.